Ido Guy
Inbal Ronen
Skip Abstract Section
Skip Supplemental Material SectionAbstract
Although online communities have become popular both on the web and within enterprises, many of them often experience low levels of activity and engagement from their members. Previous studies identified the important role of community leaders in maintaining the health and vitality of their communities. One of their key means for doing so is by contributing relevant content to the community. In this paper, we study the effects of recommending social media content on enterprise community leaders. We conducted a large-scale user survey with four recommendation rounds, in which community leaders indicated their willingness to share social media items with their communities. They also had the option to instantly share these items. Recommendations were generated based on seven types of community interest profiles that were member-based, content-based, or hybrid. Our results attest that providing content recommendations to leaders can help uplift activity within their communities.
Supplemental Material
- Patrick J. Bateman, Peter H. Gray, and Brian S. Butler. 2011. Research note—The impact of community commitment on participation in online communities. Inf. Syst. Res. 22, 4 (2011), 841--854. Google Scholar
Digital Library
- Shlomo Berkovsky and Jill Freyne. 2010. Group-based recipe recommendations: Analysis of data aggregation strategies. In Proceedings of the Fourth ACM Conference on Recommender Systems (RecSys'10). ACM, New York, NY, 111--118. DOI:http://dx.doi.org/10.1145/1864708.1864732 Google ScholarDigital Library
- Anne Bourhis, Line Dubé, and Réal Jacob. 2005. The success of virtual communities of practice: The leadership factor. Electron. J. Knowl. Manag. 3, 1 (2005), 23--34.Google Scholar
- Lawrence D. Brown, Tony T. Cai, and Anirban DasGupta. 2001. Interval estimation for a binomial proportion. Stat. Sci. 16, 2 (May 2001), 101--117.Google ScholarCross Ref
- Robin Burke. 2002. Hybrid recommender systems: Survey and experiments. User Model. User-Adapted Interact. 12, 4 (November 2002), 331--370. DOI:http://dx.doi.org/10.1023/A:1021240730564 Google ScholarDigital Library
- Brian Butler, Lee Sproull, Sara Kiesler, and Robert Kraut. 2002. Community effort in online groups: Who does the work and why. Leadership At A Distance: Research in Technologically Supported Work (2002), 171--194.Google Scholar
- David Carmel, Erel Uziel, Ido Guy, Yosi Mass, and Haggai Roitman. 2012. Folksonomy-based term extraction for word cloud generation. ACM Trans. Intell. Syst. Technol. 3, 4, Article 60 (September 2012), 20. DOI:http://dx.doi.org/10.1145/2337542.2337545 Google ScholarDigital Library
- Dan Cosley, Dan Frankowski, Loren Terveen, and John Riedl. 2007. SuggestBot: Using intelligent task routing to help people find work in wikipedia. In Proceedings of the 12th International Conference on Intelligent User Interfaces (IUI'07). ACM, New York, NY, 32--41. DOI:http://dx.doi.org/10.1145/1216295.1216309 Google ScholarDigital Library
- Marguerite Cronk. 2012. Using gamification to increase student engagement and participation in class discussion. 2012. In Proceedings of the World Conference on Educational Multimedia, Hypermedia and Telecommunications. Denver, Colorado, United States, 311--315.Google Scholar
- Casey Dugan, Werner Geyer, and David R. Millen. 2010. Lessons learned from blog muse: Audience-based inspiration for bloggers. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'10). ACM, New York, NY, 1965--1974. DOI:http://dx.doi.org/10.1145/1753326.1753623 Google ScholarDigital Library
- Nader Ale Ebrahim, Shamsuddin Ahmed, and Zahari Taha. 2009. Virtual R&D teams in small and medium enterprises: A literature review. Sci. Res. Essays 4, 13 (2009), 1575--1590.Google Scholar
- Kate Ehrlich, Michael Muller, Tara Matthews, Ido Guy, and Inbal Ronen. 2014. What motivates members to contribute to enterprise online communities? In Proceedings of the Companion Publication of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW Companion'14). ACM, New York, NY, 149--152. DOI:http://dx.doi.org/10.1145/2556420.2556477 Google ScholarDigital Library
- Rosta Farzan, Joan M. DiMicco, David R. Millen, Casey Dugan, Werner Geyer, and Elizabeth A. Brownholtz. 2008. Results from deploying a participation incentive mechanism within the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'08). ACM, New York, NY, 563--572. DOI:http://dx.doi.org/10.1145/1357054.1357145 Google ScholarDigital Library
- Jill Freyne, Michal Jacovi, Ido Guy, and Werner Geyer. 2009. Increasing engagement through early recommender intervention. In Proceedings of the Third ACM Conference on Recommender Systems (RecSys'09). ACM, New York, NY, 85--92. DOI:http://dx.doi.org/10.1145/1639714.1639730 Google ScholarDigital Library
- Paul Fugelstad, Patrick Dwyer, Jennifer Filson Moses, John Kim, Cleila Anna Mannino, Loren Terveen, and Mark Snyder. 2012. What makes users rate (share, tag, edit…)?: Predicting patterns of participation in online communities. In Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work (CSCW'12). ACM, New York, NY, 969--978. DOI:http://dx.doi.org/10.1145/2145204.2145349 Google ScholarDigital Library
- David Goldberg, David Nichols, Brian M. Oki, and Douglas Terry. 1992. Using collaborative filtering to weave an information tapestry. Commun. ACM 35, 12 (December 1992), 61--70. DOI:10.1145/138859.138867 http://doi.acm.org/10.1145/138859.138867 Google ScholarDigital Library
- Bette Gray. 2004. Informal learning in an online community of practice. J. Distance Educ. 19, 1 (2004), 20.Google Scholar
- Ido Guy, Anat Hashavit, and Yaniv Corem. 2015. Games for crowds: A crowdsourcing game platform for the enterprise. In Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW'15). ACM, New York, NY, 1860--1871. DOI:http://dx.doi.org/10.1145/2675133.2675189 Google ScholarDigital Library
- Ido Guy, Inbal Ronen, Naama Zwerdling, Irena Zuyev-Grabovitch, and Michal Jacovi. 2016. What is your organization ‘like'?: A study of liking activity in the enterprise. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (CHI'16). ACM, New York, NY, 3025--3037. DOI:http://dx.doi.org/10.1145/2858036.2858540 Google ScholarDigital Library
- Ido Guy, Tal Steier, Maya Barnea, Inbal Ronen, and Tal Daniel. 2012. Swimming against the streamz: Search and analytics over the enterprise activity stream. In Proceedings of the 21st ACM International Conference on Information and Knowledge Management (CIKM'12). ACM, New York, NY, 1587--1591. DOI:http://dx.doi.org/10.1145/2396761.2398478 Google ScholarDigital Library
- Ido Guy, Naama Zwerdling, Inbal Ronen, David Carmel, and Erel Uziel. 2010. Social media recommendation based on people and tags. In Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'10). ACM, New York, NY, 194--201. DOI:http://dx.doi.org/10.1145/1835449.1835484 Google ScholarDigital Library
- Andrew Hilts and Eric Yu. 2010. Modeling social media support for the elicitation of citizen opinion. In Proceedings of the International Workshop on Modeling Social Media (MSM'10). ACM, New York, NY, Article 3, 4. DOI:http://dx.doi.org/10.1145/1835980.1835983 Google ScholarDigital Library
- David Huffaker. 2010. Dimensions of leadership and social influence in online communities. Hum. Commun. Res. 36, 4 (2010), 593--617.Google ScholarCross Ref
- Alicia Iriberri and Gondy Leroy. 2009. A life-cycle perspective on online community success. ACM Comput. Surv. 41, 2, Article 11 (February 2009), 29. DOI:http://dx.doi.org/10.1145/1459352.1459356 Google ScholarDigital Library
- Anthony Jameson. 2004. More than the sum of its members: Challenges for group recommender systems. In Proceedings of the Working Conference on Advanced Visual Interfaces (AVI'04). ACM, New York, NY, 48--54. DOI:http://dx.doi.org/10.1145/989863.989869 Google ScholarDigital Library
- Amy Jo Kim. 2000. Community Building on the Web: Secret Strategies for Successful Online Communities (1st ed.). Addison-Wesley Longman Publishing Co., Inc., Boston, MA. Google ScholarDigital Library
- Joon Koh, Young-Gul Kim, Brian Butler, and Gee-Woo Bock. 2007. Encouraging participation in virtual communities. Commun. ACM 50, 2 (February 2007), 68--73. DOI:http://dx.doi.org/10.1145/1216016.1216023 Google ScholarDigital Library
- Robert Kraut and Paul Resnick. 2011. Encouraging contribution to online communities. 2011. Building Successful Online Communities: Evidence-Based Social Design (2011), 21--76.Google Scholar
- Ioannis Leftheriotis and Michail N. Giannakos. 2014. Using social media for work: Losing your time or improving your work? Comput. Hum. Behav. 31 (2014), 134--142. Google ScholarDigital Library
- Jan Marco Leimeister, Pascal Sidiras, and Helmut Krcmar. 2004. Success factors of virtual communities from the perspective of members and operators: An empirical study. In Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04). DOI:10.1109/HICSS.2004.1265459 Google ScholarCross Ref
- Pamela J. Ludford, Dan Cosley, Dan Frankowski, and Loren Terveen. 2004. Think different: Increasing online community participation using uniqueness and group dissimilarity. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'04). ACM, New York, NY, 631--638. DOI:http://dx.doi.org/10.1145/985692.985772 Google ScholarDigital Library
- Meng Ma and Ritu Agarwal. 2007. Through a glass darkly: Information technology design, identity verification, and knowledge contribution in online communities. Info. Sys. Res. 18, 1 (March 2007), 42--67. DOI:10.1287/isre.1070.0113 http://dx.doi.org/10.1287/isre.1070.0113 Google ScholarDigital Library
- Christopher D. Manning, Prabhakar Raghavan, and Hinrich Schütze. 2008. Introduction to Information Retrieval. Cambridge University Press, New York, NY. Google Scholar
- Judith Masthoff. 2004. Group modeling: Selecting a sequence of television items to suit a group of viewers. User Model. User-Adapted Interact. 14, 1 (February 2004), 37--85. DOI:http://dx.doi.org/10.1023/B:USER.0000010138.79319.fd Google ScholarDigital Library
- Tara Matthews, Jilin Chen, Steve Whittaker, Aditya Pal, Haiyi Zhu, Hernan Badenes, and Barton Smith. 2014a. Goals and perceived success of online enterprise communities: What is important to leaders & members? In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'14). ACM, New York, NY, 291--300. DOI:http://dx.doi.org/10.1145/2556288.2557201 Google ScholarDigital Library
- Tara Matthews, Steve Whittaker, Hernan Badenes, and Barton Smith. 2014b. Beyond end user content to collaborative knowledge mapping: Interrelations among community social tools. In Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work & Social Computing (CSCW'14). ACM, New York, NY, 900--910. DOI:http://dx.doi.org/10.1145/2531602.2531694 Google ScholarDigital Library
- Tara Matthews, Steve Whittaker, Hernan Badenes, Barton A. Smith, Michael Muller, Kate Ehrlich, Michelle X. Zhou, and Tessa Lau. 2013. Community insights: Helping community leaders enhance the value of enterprise online communities. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'13). ACM, New York, NY, 513--522. DOI:http://dx.doi.org/10.1145/2470654. 2470728 Google ScholarDigital Library
- Michael McCandless, Erik Hatcher, and Otis Gospodnetic. 2010. Lucene in Action, Second Edition: Covers Apache Lucene 3.0. Manning Publications Co., Greenwich, CT, USA. Google ScholarDigital Library
- Sean M. McNee, John Riedl, and Joseph A. Konstan. 2006. Being accurate is not enough: how accuracy metrics have hurt recommender systems. In CHI'06 Extended Abstracts on Human Factors in Computing Systems (CHI EA'06). ACM, New York, NY, 1097--1101. DOI:http://dx.doi.org/10.1145/1125451.1125659 Google ScholarDigital Library
- David R. Millen, Jonathan Feinberg, and Bernard Kerr. 2006. Dogear: Social bookmarking in the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'06). ACM, New York, NY, 111--120. DOI:http://dx.doi.org/10.1145/1124772.1124792 Google ScholarDigital Library
- David R. Millen, Michael A. Fontaine, and Michael J. Muller. 2002. Understanding the benefit and costs of communities of practice. Commun. ACM 45, 4 (April 2002), 69--73. DOI:http://dx.doi.org/10.1145/505248.5052 Google ScholarDigital Library
- Michael Muller, Kate Ehrlich, Tara Matthews, Adam Perer, Inbal Ronen, and Ido Guy. 2012. Diversity among enterprise online communities: Collaborating, teaming, and innovating through social media. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'12). ACM, New York, NY, 2815--2824. DOI:http://dx.doi.org/10.1145/2207676.2208685 Google ScholarDigital Library
- Mark O'Connor, Dan Cosley, Joseph A. Konstan, and John Riedl. 2001. PolyLens: A recommender system for groups of users. In Proceedings of the Seventh Conference on European Conference on Computer Supported Cooperative Work (ECSCW'01). Kluwer Academic Publishers, Norwell, MA, 199--218. Google ScholarDigital Library
- Michael J. Pazzani and Daniel Billsus. 2007. Content-based recommendation systems. In The Adaptive Web. Lecture Notes in Computer Science, Vol. 4321. Springer-Verlag, Berlin, Heidelberg, 325--341. Google Scholar
- Adam Perer, Ido Guy, Erel Uziel, Inbal Ronen, and Michal Jacovi. 2011. Visual social network analytics for relationship discovery in the enterprise. In Proceedings of the IEEE Conference on Visual Analytics Science and Technology (VAST'11). Providence, RI, 71--79. DOI:10.1109/VAST.2011.6102443Google ScholarCross Ref
- Jenny Preece and Diane Maloney-Krichmar. 2002. Online communities: focusing on sociability and usability. In The Human-Computer Interaction Handbook, L. Erlbaum Associates Inc., Hillsdale, NJ, 596--620. Google ScholarDigital Library
- Jenny Preece, Blair Nonnecke, and Dorine Andrews. 2004. The top five reasons for lurking: Improving community experiences for everyone. Comput. Hum. Behav. 20, 2 (2004), 201--223.Google ScholarCross Ref
- Inbal Ronen, Ido Guy, Elad Kravi, and Maya Barnea. 2014. Recommending social media content to community owners. In Proceedings of the 37th International ACM SIGIR Conference on Research & Development in Information Retrieval (SIGIR'14). ACM, New York, NY, 243--252. DOI:http://dx.doi.org/10.1145/2600428.2609596 Google ScholarDigital Library
- Inbal Ronen, Elad Shahar, Sigalit Ur, Erel Uziel, Sivan Yogev, Naama Zwerdling, David Carmel, Ido Guy, Nadav Har'el, and Shila Ofek-Koifman. 2009. Social networks and discovery in the enterprise (SaND). In Proceedings of the 32nd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'09). ACM, New York, NY, 836--836. DOI:http://dx.doi.org/10.1145/1571941.1572156 Google ScholarDigital Library
- Sunanda Sangwan. 2005. Virtual community success: A uses and gratifications perspective. In Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05). IEEE Computer Society, Washington, DC, 193c. DOI:http://dx.doi.org/10.1109/HICSS.2005.673 Google ScholarDigital Library
- Andrew I. Schein, Alexandrin Popescul, Lyle H. Ungar, and David M. Pennock. 2002. Methods and metrics for cold-start recommendations. In Proceedings of the 25th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR'02). ACM, New York, NY, 253--260. DOI:http://dx.doi.org/10.1145/564376.564421 Google ScholarDigital Library
- Lingling Sun and Julita Vassileva. 2006. Social visualization encouraging participation in online communities. In Proceedings of the 12th International Conference on Groupware: Design, Implementation, and Use (CRIWG'06). Springer-Verlag, Berlin, Heidelberg, 349--363. DOI:http://dx.doi.org/10.1007/11853862_28 Google ScholarDigital Library
- Etienne Wenger and William M. Snyder. 2002. Cultivating Communities of Practice: A Guide to Managing Knowledge. Harvard Business School Press, Boston, MA. Google ScholarDigital Library
- Anbang Xu, Jilin Chen, Tara Matthews, Michael Muller, and Hernan Badenes. 2013. CommunityCompare: Visually comparing communities for online community leaders in the enterprise. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'13). ACM, New York, NY, 523--532. DOI:http://dx.doi.org/10.1145/2470654.2470729 Google ScholarDigital Library
- Haiyi Zhu, Jilin Chen, Tara Matthews, Aditya Pal, Hernan Badenes, and Robert E. Kraut. 2014. Selecting an effective niche: An ecological view of the success of online communities. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI'14). ACM, New York, NY, 301--310. DOI:http://dx.doi.org/10.1145/2556288.2557348 Google ScholarDigital Library
Index Terms
- Increasing Activity in Enterprise Online Communities Using Content Recommendation
Recommendations
Recommending social media content to community owners
SIGIR '14: Proceedings of the 37th international ACM SIGIR conference on Research & development in information retrievalOnline communities within the enterprise offer their leaders an easy and accessible way to attract, engage, and influence others. Our research studies the recommendation of social media content to leaders (owners) of online communities within the ...
Diversity among enterprise online communities: collaborating, teaming, and innovating through social media
CHI '12: Proceedings of the SIGCHI Conference on Human Factors in Computing SystemsThere is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a ...
What motivates members to contribute to enterprise online communities?
CSCW Companion '14: Proceedings of the companion publication of the 17th ACM conference on Computer supported cooperative work & social computingA major challenge for online communities is encouraging members to participate and contribute content to the community. While prior work has identified motivators to contribute for internet community members, it is unknown if these are the same for ...
Comments