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User Experience Innovation: User Centered Design that WorksJanuary 2012
Publisher:
  • Apress
  • 901 Grayson Street Suite 204 Berkely, CA
  • United States
ISBN:978-1-4302-4149-2
Published:24 January 2012
Pages:
228
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Abstract

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach inUser Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. Provides 17 proven methods for innovating around user experience Helps you think beyond the product to the sum total of a customer's experience Written by an experienced practitioner holding more than 100 user-experience patents What youll learn Identify target users, their needs, and core tasks Relieve pain points and innovate around conflicting user needs Provide positive surprises and a good first impression Create compelling ecosystems surrounding your products Develop context-awareness in your products Win the battle against organizational challenges Who this book is for User Experience Innovationis for product designers, product managers, application and web designers, and developers responsible for creating products and influencing their design and operation. User Experience Innovation encourages you to look at the big picture surrounding your product and service and how it is used, helping you create a successful user experience that leads to a larger, more satisfied, intensely loyal customer base.

Contributors

Recommendations

Michael G. Murphy

Kraft has employed his unique expertise in user-centered design to help others incorporate innovation as a viable and necessary tool in adding value to the user interface. His background is primarily in the mobile phone arena, but the counsel provided applies to a rather broad range of electronic devices. A number of specific methods are presented that create innovation in support of the user experience. Kraft uses a consistent framework across the various methods that brings both coherence and discipline to the challenge of creating innovation. The first two sections provide an introduction to the user experience point of view and the role that innovation plays in improving the user experience. The next two chapters provide assistance in the identification of target users and their needs. The fifth chapter presents the concept of core tasks, and introduces a methodology that is used in the rest of the book in support of innovation. The rest of the book applies that methodology to address different aspects of innovation, including new technologies, relieving pain points, first impressions, and positive surprises. Several real-life anecdotes are provided to demonstrate the relevance of the various concepts. This book is insightful and provides a methodology with tools and techniques that should be seriously considered by developers of new or improved products that depend on successful user experiences. Online Computing Reviews Service

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