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Unifying Virtual and Physical Worlds: Learning Toward Local and Global Consistency

Published:06 April 2017Publication History
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Abstract

Event-based social networking services, such as Meetup, are capable of linking online virtual interactions to offline physical activities. Compared to mono online social networking services (e.g., Twitter and Google+), such dual networks provide a complete picture of users’ online and offline behaviors that more often than not are compatible and complementary. In the light of this, we argue that joint learning over dual networks offers us a better way to comprehensively understand user behaviors and their underlying organizational principles. Despite its value, few efforts have been dedicated to jointly considering the following factors within a unified model: (1) local user contextualization, (2) global structure coherence, and (3) effectiveness evaluation. Toward this end, we propose a novel dual clustering model for community detection over dual networks to jointly model local consistency for a specific user and global consistency of partitioning results across networks. We theoretically derived its solution. In addition, we verified our model regarding multiple metrics from different aspects and applied it to the application of event attendance prediction.

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  1. Unifying Virtual and Physical Worlds: Learning Toward Local and Global Consistency

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          cover image ACM Transactions on Information Systems
          ACM Transactions on Information Systems  Volume 36, Issue 1
          January 2018
          334 pages
          ISSN:1046-8188
          EISSN:1558-2868
          DOI:10.1145/3077622
          Issue’s Table of Contents

          Copyright © 2017 ACM

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          Publication History

          • Published: 6 April 2017
          • Accepted: 1 January 2017
          • Revised: 1 November 2016
          • Received: 1 July 2016
          Published in tois Volume 36, Issue 1

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