skip to main content
research-article
Free Access

How colors in business dashboards affect users' decision making

Published:23 March 2016Publication History
Skip Abstract Section

Abstract

Business dashboards that overuse or misuse colors cause cognitive overload for users who then take longer to make decisions.

References

  1. Brath, R. and Peters, M. Dashboard design: Why design is important. DM Direct Newsletter (Oct. 2004).Google ScholarGoogle Scholar
  2. Few, S. Dashboard confusion. InformationWeek (Mar. 2004).Google ScholarGoogle Scholar
  3. Few, S. Information Dashboard Design: Displaying Data for At-A-Glance Monitoring. Analytics Press, Burlingame, CA, 2012.Google ScholarGoogle Scholar
  4. Goldstein, E.B. Sensation and Perception. Thomson Wadsworth, 2007.Google ScholarGoogle Scholar
  5. Hegarty, M., Canham, M., and Fabrikant, S. Thinking about the weather: How display salience and knowledge affect performance in a graphic inference task. Journal of Experimental Psychology 36, 1 (2010), 37--53.Google ScholarGoogle Scholar
  6. Jacob, R.J.K. and Karn, K.S. Eye tracking in human-computer interaction and usability research: Ready to deliver the promises. Chapter 4 in The Mind's Eye: Cognitive and Applied Aspects of Eye Movement, R. Radach, J. Hyona, and H. Deubel, Eds. Elsevier Sciences, Oxford, U.K., 2003, 573--605.Google ScholarGoogle ScholarCross RefCross Ref
  7. Just, M.A. and Carpenter, P.A. Eye fixations and cognitive processes. Cognitive Psychology 8, 1 (1976), 441--480.Google ScholarGoogle ScholarCross RefCross Ref
  8. Kahneman, D. Thinking, Fast and Slow. Farrar, Straus and Giroux, New York, 2011.Google ScholarGoogle Scholar
  9. Kosslyn, S.M. Graph Design for the Eye and Mind. Oxford University Press, 2006.Google ScholarGoogle ScholarCross RefCross Ref
  10. Mayer, R.E. and Moreno, R. Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist 38, 1 (2003), 43--52.Google ScholarGoogle ScholarCross RefCross Ref
  11. Murray, D. Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software. John Wiley and Sons, Inc., New York, 2013. Google ScholarGoogle ScholarDigital LibraryDigital Library
  12. Peck, G. Tableau 8: The Official Guide. McGraw Hill Education, New York, 2014. Google ScholarGoogle ScholarDigital LibraryDigital Library
  13. Rayner, K. Eye movements in reading and information processing: 20 years of research. Psychological Bulletin 124, 3 (1998), 372--422.Google ScholarGoogle ScholarCross RefCross Ref
  14. Sharif, B. and Maletic, J. An eye-tracking study on the effects of layout in understanding the role of design patterns. In Proceedings of the IEEE International Conference on Software Maintenance (Timişoara, Romania, Sept. 12--18). IEEE Press, 2010, 41--48. Google ScholarGoogle ScholarDigital LibraryDigital Library
  15. Yigitbasioglu, O. and Velcu, O. A review of dashboards in performance management: Implications for design and research. International Journal of Accounting Information Systems 13, 1 (2012), 41--59.Google ScholarGoogle ScholarCross RefCross Ref

Index Terms

  1. How colors in business dashboards affect users' decision making

      Recommendations

      Comments

      Login options

      Check if you have access through your login credentials or your institution to get full access on this article.

      Sign in

      Full Access

      • Published in

        cover image Communications of the ACM
        Communications of the ACM  Volume 59, Issue 4
        April 2016
        87 pages
        ISSN:0001-0782
        EISSN:1557-7317
        DOI:10.1145/2907055
        • Editor:
        • Moshe Y. Vardi
        Issue’s Table of Contents

        Copyright © 2016 ACM

        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

        Publisher

        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 23 March 2016

        Permissions

        Request permissions about this article.

        Request Permissions

        Check for updates

        Qualifiers

        • research-article
        • Popular
        • Refereed

      PDF Format

      View or Download as a PDF file.

      PDF

      eReader

      View online with eReader.

      eReader

      HTML Format

      View this article in HTML Format .

      View HTML Format