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Motivation as a Lens to Understand Online Learners: Toward Data-Driven Design with the OLEI Scale

Published:10 March 2015Publication History
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Abstract

Open online learning environments attract an audience with diverse motivations who interact with structured courses in several ways. To systematically describe the motivations of these learners, we developed the Online Learning Enrollment Intentions (OLEI) scale, a 13-item questionnaire derived from open-ended responses to capture learners' authentic perspectives. Although motivations varied across courses, we found that each motivation predicted key behavioral outcomes for learners (N = 71, 475 across 14 courses).

From learners' motivational and behavioral patterns, we infer a variety of needs that they seek to gratify by engaging with the courses, such as meeting new people and learning English. To meet these needs, we propose multiple design directions, including virtual social spaces outside any particular course, improved support for local groups of learners, and modularization to promote accessibility and organization of course content. Motivations thus provide a lens for understanding online learners and designing online courses to better support their needs.

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  1. Motivation as a Lens to Understand Online Learners: Toward Data-Driven Design with the OLEI Scale

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    M. Sasikumar

    Massive open online courses (MOOCs) pose fresh challenges in e-learning. They report very large and global enrollments-across cultures, time zones, and goals. This necessitates new studies on learner behavior and effective teaching/learning practices. In this context, this paper makes a good attempt to understand the variety in such learners and links this variety to learner behavior online. The first part of this paper discusses evolving an online learning enrollment intention (OLEI) scale to capture the various possible motivations for MOOC learners. The process of evolution is discussed to demonstrate its usefulness and adequacy. From open-ended responses, generalized items are created manually. These were cross-validated for adequacy and ambiguity and then refined over a series of iterations. The final scale includes entries such as "to improve English," "general interest," and "relevant to job." These motivations were analyzed for correlations and variations across gender and age using a large dataset of MOOC learners. The rest of the paper postulates a series of research questions mapping learner behavior, including forum posts, fraction of videos seen, and assignments done to different motivations. For example, those who are motivated by the need to strengthen academic records would tend to submit all of the required assignments. All studies are presented well and follow sound analysis methodology appropriate to the specific type of relation considered. The results of the studies will be of interest to all those involved in e-learning, specifically the buzz of MOOCs. Overall, this is a good paper. Online Computing Reviews Service

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    • Published in

      cover image ACM Transactions on Computer-Human Interaction
      ACM Transactions on Computer-Human Interaction  Volume 22, Issue 2
      Special Issue on Online Learning at Scale
      April 2015
      133 pages
      ISSN:1073-0516
      EISSN:1557-7325
      DOI:10.1145/2744768
      Issue’s Table of Contents

      Copyright © 2015 ACM

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      New York, NY, United States

      Publication History

      • Published: 10 March 2015
      • Revised: 1 October 2014
      • Accepted: 1 October 2014
      • Received: 1 June 2014
      Published in tochi Volume 22, Issue 2

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