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Data Mining Techniques: For Marketing, Sales, and Customer Relationship ManagementApril 2004
- Authors:
- Michael J. A. Berry,
- Gordon S. Linoff
Abstract
No abstract available.
Cited By
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- Nouredine S, Toumi A and Betka A Symbiotic Approach for Datamining Proceedings of the 4th ACM International Conference of Computing for Engineering and Sciences, (1-6)
- Konishi M, Okubo S, Nishino T and Wakatsuki M (2018). A Decision Tree Analysis of a Multi-Player Card Game With Imperfect Information, International Journal of Software Innovation, 6:3, (1-17), Online publication date: 1-Jul-2018.
- Tobback E, Bellotti T, Moeyersoms J, Stankova M and Martens D (2017). Bankruptcy prediction for SMEs using relational data, Decision Support Systems, 102:C, (69-81), Online publication date: 1-Oct-2017.
- Li Y, Thomas M and Osei-Bryson K (2017). Ontology-based data mining model management for self-service knowledge discovery, Information Systems Frontiers, 19:4, (925-943), Online publication date: 1-Aug-2017.
- Tzirakis P and Tjortjis C (2017). T3C, Advances in Data Analysis and Classification, 11:2, (353-370), Online publication date: 1-Jun-2017.
- Nanni M, Trasarti R, Monreale A, Grossi V and Pedreschi D (2016). Driving Profiles Computation and Monitoring for Car Insurance CRM, ACM Transactions on Intelligent Systems and Technology, 8:1, (1-26), Online publication date: 3-Oct-2016.
- Chien C, Kerh R, Lin K and Yu A (2016). Data-driven innovation to capture user-experience product design, Computers and Industrial Engineering, 99:C, (162-173), Online publication date: 1-Sep-2016.
- Lin K, Chien C and Kerh R (2016). UNISON framework of data-driven innovation for extracting user experience of product design of wearable devices, Computers and Industrial Engineering, 99:C, (487-502), Online publication date: 1-Sep-2016.
- Bilal M, Oyedele L, Qadir J, Munir K, Ajayi S, Akinade O, Owolabi H, Alaka H and Pasha M (2016). Big Data in the construction industry, Advanced Engineering Informatics, 30:3, (500-521), Online publication date: 1-Aug-2016.
- Yin J, Liao Y, Baldi M, Gao L and Nucci A (2015). GOM-Hadoop, Journal of Parallel and Distributed Computing, 83:C, (58-69), Online publication date: 1-Sep-2015.
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- Benlian A, Titah R and Hess T (2012). Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions, Journal of Management Information Systems, 29:1, (237-272), Online publication date: 1-Jul-2012.
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- Raja U and Tretter M (2011). Predicting OSS Development Success, International Journal of Information System Modeling and Design, 2:4, (27-48), Online publication date: 1-Oct-2011.
- Jansen B, Sobel K and Zhang M (2018). The Brand Effect of Key Phrases and Advertisements in Sponsored Search, International Journal of Electronic Commerce, 16:1, (77-106), Online publication date: 1-Oct-2011.
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Index Terms
- Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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