- Authors:
- Seth Godin,
- Malcolm Gladwell
From the Publisher:
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Cited By
- Kumar V, Bhaskaran V, Mirchandani R and Shah M (2013). Practice Prize Winner---Creating a Measurable Social Media Marketing Strategy, Marketing Science, 32:2, (194-212), Online publication date: 1-Mar-2013.
- Yoon S Advancing a new perspective on decision-making about socio- scientific issues Proceedings of the 8th international conference on International conference for the learning sciences - Volume 2, (491-498)
- Scharl A, Weichselbraun A and Liu W (2007). Tracking and modelling information diffusion across interactive online media, International Journal of Metadata, Semantics and Ontologies, 2:2, (136-145), Online publication date: 31-Jan-2007.
- Athanasiadis I and Mitkas P (2005). Social Influence and Water Conservation, Computing in Science and Engineering, 7:1, (65-70), Online publication date: 1-Jan-2005.
Wang J, Chiu C and Tang J The correlation study of eWOM and product sales predictions through SNA perspectives Proceedings of the 7th international conference on Electronic commerce, (666-673)