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Do you struggle to get emails to consistently reach inboxes? Are you trying to work out why your email suddenly stopped being delivered? Do you understand how modern email anti-fraud and anti-spam measures work? Professional email deliverability consultant Ken O'Driscoll explains how organisations can achieve consistently high rates of email deliverability, and outlines the wide-ranging factors which can cause challenges. In this book you will learn:* The techniques mailbox providers use to evaluate email senders;* How to avoid the common mistakes which cause deliverability problems;* The anti-fraud mechanisms which all senders need to understand;* How to manage your sending reputation so you are not mistaken for a spammer;* The current best practices for achieving a high rate of email deliverability. If you need to understand email deliverability, this book is for you.