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Today's millennial is tomorrow's buyer. Millennial customers are more informed and skeptical, and their way of buying is completely different than Gen X'ers and Baby Boomers. This means that sellers must adapt--or risk being left behind. In Adapt or Fail, top sales executive Michael Nick teaches you how to: - Identify and communicate with key decision makers (especially millennials) - Understand the buyer's process from the inside out - Manage your digital presence to maximize interest in your product - Focus your sales effort on the deals you can win Adapt or Fail is the single guide that can help you better understand your customer, have more confidence throughout the buying process, and most importantly--close the sale. As Nick writes about deals closed in the past, ''Many of these projects failed because of the buyer's lack of a deep understanding of their issues.'' Adapt or Fail ensures your customers will make the right decision, every time!