- Authors:
- Trevor van Gorp,
- Edie Adams
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isnt just another design theory book - its imminently practical. Design for Emotion introduces the A.C.T. Model (AttractConverseTransact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Foreword by BJ Fogg, Founder & Director, Stanford Persuasive Technology Lab Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers attention and create satisfying experiences. Design for Emotion addresses the basic questions around designing emotional experiences; why, what, when, where and how do we design for emotion With extensive real-world examples to help illustrate how emotion and personality are communicated through design, Design for Emotion isnt just another book on design theory - its an imminently practical guide to applying and eliciting emotion in design. Design for Emotion: Explains the relationship between emotions and product personalities Details the most important dimensions of a products personality Examines models for understanding users relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs The book also features interviews with Stephen P. Anderson, Aarron Walter, Marco van Hout, Patrick W. Jordan and Trish Miner, and case studies from Moni Wolf, Matt Pattison, Shayal Chhibber, Chris Fryer and Damian Smith. Harness the power of emotional design to enhance products, websites and applications while improving user experience and increasing customer satisfaction. Design for Emotion will help you communicate your clients message and brand values with the appropriate emotions and personality for their target audience. Table of Contents Chapter 1 - Why Design for Emotion Chapter 2 - What is Emotion Chapter 3 - Why Design for Emotion Chapter 4 - Where Do We Design for Emotion Chapter 5 - How Do I Design for Emotion Chapter 6 - Interviews on Designing Emotion
Cited By
- Chen W, Lu X and Tang X Toward a Theory-Driven Model of Emotional Interaction Design in Mobile Games Research HCI in Games: Experience Design and Game Mechanics, (3-19)
- Kang N and Suto H How to observe, share and apply in design process? Proceedings of the Second international conference on Design, User Experience, and Usability: design philosophy, methods, and tools - Volume Part I, (498-505)
Index Terms
- Design for Emotion
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Just like some products look so "cool" that they jump off the shelf, this book will grab the reader. At first glance, it may appear to have little to say, but don't be misled by the beautiful pictures and colored marginal comments. It is full of heavy-duty serious content for both professional designers and amateurs who wonder why an item is so compelling. Consequently, a very broad audience will find something useful in this treatise. Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion. They conclude the book with five interviews and case studies of "Windows Phone 7 Reference Designs for Metro UI" and "The Emotional Elements of Pico." This results in a nicely produced package of theory and practice. There are five stated reasons to design for emotion. Emotional design is described as "directing the user's attention to the right thing at the right time." Items that evoke emotion surround us, and the authors help us realize and respect that. Mental maps and unconscious emotional responses are the forces that shape our rational feelings about an object. Physical characteristics stimulate associated meanings. The authors correctly note that we live in a state of "continuous partial attention" due to everything that surrounds us. The right mixture of simplicity and complexity produces a desirable flow within our consciousness. Every "thing" we choose reflects who we were, are, and hope to be. The authors explain what it means to "love" a product and what traits we look for in a product. There must be an appropriate mix of the masculine and the feminine in the design. It is like selecting a marriage partner. How we design for emotion involves the ACT model: attract, converse, and transact. The book includes so much material that one feels overwhelmed after the first reading and may need to repeat sections, something easily done with such a reader-friendly layout. References with more detailed information are included at the end of each chapter, and the book concludes with a general index. A surprising amount of material is packed into the text, but no single item is overwhelming. Both novices and experts need to read this book. I highly recommend it, even if "Maslow" does not appear in the index. Online Computing Reviews Service
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