Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." Forbes "Erik Qualman has been doing his homework on the social media phenomenon." The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomicswhere consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
Cited By
- Nazir F, Ghazanfar M, Maqsood M, Aadil F, Rho S and Mehmood I (2019). Social media signal detection using tweets volume, hashtag, and sentiment analysis, Multimedia Tools and Applications, 78:3, (3553-3586), Online publication date: 1-Feb-2019.
- Quan W, Chen Z and Hu X BANN Proceedings of the 6th International Conference on Information Technology: IoT and Smart City, (224-228)
- Wohlert J Workplace Sexual Harassment on Social Media Social Computing and Social Media. User Experience and Behavior, (511-520)
- van der Valk R, Pelliccione P, Lago P, Heldal R, Knauss E and Juul J Transparency and contracts Proceedings of the 40th International Conference on Software Engineering: Software Engineering in Practice, (23-32)
- Qiao H and Shih P Use of Social Media for Academic Purposes in China Proceedings of the Sixth International Symposium of Chinese CHI, (84-94)
- Aswani R, Kar A, Aggarwal S and Vigneswara Ilavarsan P Exploring Content Virality in Facebook: A Semantic Based Approach Digital Nations – Smart Cities, Innovation, and Sustainability, (209-220)
- Varathan K, Giachanou A and Crestani F (2017). Comparative opinion mining, Journal of the Association for Information Science and Technology, 68:4, (811-829), Online publication date: 1-Apr-2017.
- Filatova O, Golubev V and Ulianovskii A Young people's values Proceedings of the International Conference on Electronic Governance and Open Society: Challenges in Eurasia, (143-148)
- Marfia G, Muzzarelli F, Matteucci G, Nisi V and Nunes N Rethinking User Generated Location Rating Proceedings of the 11th Biannual Conference of the Italian SIGCHI Chapter, (182-185)
- Hutchens J and Hayes T (2014). In your Facebook, Education and Information Technologies, 19:1, (5-20), Online publication date: 1-Mar-2014.
- Fraoua K and Bourret C City 2.0 and tourism development Proceedings of the 5th international conference on Online Communities and Social Computing, (269-277)
- Goolsby R (2010). Social media as crisis platform, ACM Transactions on Intelligent Systems and Technology, 1:1, (1-11), Online publication date: 1-Oct-2010.
- Jiang P, Leng J and Ding K Social manufacturing: A survey of the state-of-the-art and future challenges 2016 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI), (12-17)