Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The EUROShoE project, financed by the European Commission, explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The three-year research made evident the benefits that shoe companies can obtain by switching to the new business models and contributed to the development of many of the enabling technologies that adopting the new paradigm appears to have. Mass Customization and Footwear: Myth, Salvation or Reality is the only monograph dedicated to the application of mass customization in a particular industry. Based on the outcomes of the EUROShoE project, the book is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are covered in the book. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will interest both practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.
Cited By
- Greci L, Sacco M, Cau N and Buonanno F FootGlove Proceedings of the 2012 international conference on Haptics: perception, devices, mobility, and communication - Volume Part I, (148-159)
- Rosner D and Bean J Learning from IKEA hacking Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, (419-422)
- Bonanni L, Parkes A and Ishii H Future craft CHI '08 Extended Abstracts on Human Factors in Computing Systems, (2553-2564)
Recommendations
Mass customization methodology for footwear design
ICDHM'11: Proceedings of the Third international conference on Digital human modelingNowadys consumers are sophisticated and want better quality personalized products at lower prices. In order to satisfy consumers, footwear companies have to predict consumers' trends and produce huge varieties of designs using mass production ...
Implementation approach of ERP with mass customization
Networked Manufacturing and Mass Customization in the ECommerce Era: the Chinese PerspectiveThis paper analyses the shortage of traditional enterprise resource planning (ERP) systems in the current dynamic and competitive enterprise environment. The new-generation ERP system needs to be frequently customized with low cost, high quality and ...
Mass customization in the product life cycle
This study presents an introduction to mass customization in the product life cycle--the goal of mass customization, mass customization configurations, and new customer integration techniques, modular design techniques, flexible manufacturing systems (...