Eun Ju Lee
ABSTRACT
The present study examines if and how the "gender" of computer-generated speech affects the user's perception of the computer and their conformity to the computer's recommendation. Presented with a series of social-dilemma situations, participants made a decision after listening to the computer's argument for one of the two choices in a 2 (TTS gender: male vs. female) by 2 (participant gender: male vs. female) experiment. Consistent with gender stereotypes, the male-voiced computer exerted greater influence on the user's decision than the female-voiced computer and was perceived to be more socially attractive and trustworthy. More strikingly, gendered synthesized speech triggered social identification processes, such that female subjects conformed more to the female-voiced computer, while males conformed more to the male-voiced computer (controlling for the main effect). Similar identification effects were found on social attractiveness and trustworthiness of the computer.
- Nass, C.; Lee, K-M. 2000. Does computer-generated speech manifest personality? An experimental test of similarity-attraction. Proceedings of the CHI Conference, The Hague, Netherlands. Google Scholar
Digital Library
- Eagly, A. H. 1983. Gender and social influence: A social psychological analysis. American Psychologist, 38, 971-981Google ScholarCross Ref
- Nass, C.; Moon, Y.; and Green, C. 1997. Are machines gender-neutral? Gender-stereotypic responses to computers with voices. Journal of Applied Social Psychology, 27, 864-876.Google ScholarCross Ref
- M. W. Macon, Cronk, A. E.; Wouters, J.; Kain, A. 1997. "OGIresLPC: Diphone synthesizer using residual-excited linear prediction," Tech. Rep. CSE-97-007, Department of Computer Science, Oregon Graduate Institute of Science and Technology. Google ScholarDigital Library
- Reeves, B. and Nass, C. 1996. The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. New York: Cambridge University Press. Google ScholarDigital Library
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