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Gender differences in perceptions of web-based shopping

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Published:01 August 2002Publication History
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Abstract

Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.

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          cover image Communications of the ACM
          Communications of the ACM  Volume 45, Issue 8
          Evolving data mining into solutions for insights
          August 2002
          96 pages
          ISSN:0001-0782
          EISSN:1557-7317
          DOI:10.1145/545151
          Issue’s Table of Contents

          Copyright © 2002 ACM

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          Publication History

          • Published: 1 August 2002

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