Abstract
Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.
- Arthur, C. Fifteen million Americans are shopping addicts. American Demographics 14 (1992), 14--15.Google Scholar
- Dilevko, J. and Harris, R. Information technology and social relations: Portrayals of gender roles in high tech product advertisements. J. Amer. Society for Info. Science 48, 8 (Aug. 1997), 718--727. Google ScholarDigital Library
- Doney, P. and Canon, J. An examination of the nature of trust in buyer-seller relationships. J. Marketing 61, 2 (Apr. 1997), 35--51.Google Scholar
- Eastlick, M. and Feinberg, R. Gender differences in mail-catalog patronage motives. J. Direct Marketing 8, 2 (Apr. 1997), 37--44.Google Scholar
- Gattiker U. and Hlavka, A. Computer attitudes and learning performance: Issues for management education and training. J. Organizational Behavior 13, 1, (Jan. 1992) 89--102.Google ScholarCross Ref
- Gefen, D. and Straub, D. Gender differences in the perception and use of e-mail: An extension to the Technology Acceptance Model. MIS Q. 21, 4 (Dec. 1997), 389--400. Google ScholarDigital Library
- Gorriz, C. and Medina, C. Engaging girls with computers through software games. Commun. ACM 43, 1 (Jan. 2000), 42--49. Google ScholarDigital Library
- Jarvenpaa, S.L., Tractinsky, N., and Vitale, M. Consumer trust in an Internet store. IT and Management 1, 1 (Jan. 2000), 45--71. Google ScholarDigital Library
- Korgaonkar, P. and Wolin, L. A multivariate analysis of Web usage. J. Advertising Research 39, 2 (Apr. 1999), 53--68.Google Scholar
- Moore, G.C. and Benbasat, I. Development of an instrument to measure the perceptions of adopting an information technology innovation. IS Research 2, 3 (Sept. 1991), 192--222.Google Scholar
- Venkatesh, V. and Morris, M. Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior. MIS Q. 24, 1 (Mar. 2000), 115--139. Google ScholarDigital Library
- Whitley, B. Gender differences in computer-related attitudes and behavior: A meta-analysis. Computers in Human Behavior 12, 1 (Jan. 1997), 1--22.Google ScholarCross Ref
Index Terms
- Gender differences in perceptions of web-based shopping
Recommendations
Understanding Gender Differences in Media Perceptions of Hedonic Systems: A Comparison of 2D versus 3D Media
As technology improves in hedonic and affective dimensions, women's interests in technology may increase. In this research, the authors are interested in understanding gender differences in media perceptions of hedonic systems. They draw upon Hunter-...
Age and gender differences in photo tagging gratifications
The immense popularity of Facebook use among people from varying demographic groups has attracted the attention of communication scholars. While much is known about the age and gender differences in Facebook usage patterns and the general gratifications ...
Gender differences in the relationship between internet addiction and depression
The present study explored the role of gender in the association between Internet addiction and depression. Three-wave longitudinal panel data were collected from self-reported questionnaires that were completed by 1715 adolescents in grades 6-8 in ...
Comments