Amit Bhatnagar
- 1 Alba, J.W. and Hutchinson, W.J. Dimensions of consumer expertise. Journal of Consumer Research, 13 (Mar. 1987), 411-454.Google Scholar
Cross Ref
- 2 Assael, H. Consumer Behavior and Marketing Action. PWS-Kent Publishing Company, Fourth Edition, 1992.Google Scholar
- 3 Becker, G.S. A theory of the allocation of time. Economic Journal, 75 (Sept. 1965), 493-517.Google ScholarCross Ref
- 4 Brucks, M. The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12 (June 1985), 1-16.Google ScholarCross Ref
- 5 Cox, D.F. and Rich, S. Perceived risk and consumer decision making. Journal of Marketing Research 1 (Nov. 1964), 32-39.Google Scholar
- 6 Fram, E.H. and Grady, D.B. Internet shoppers: Is there a surfer gender gap? Direct Marketing 59, 9 (Jan. 1997), 46-50.Google Scholar
- 7 Hauser, J.R. and Urban, G.L. Assessment of attribute importance and consumer utility functions: Von Neumann-Morgenstern Theory applied to consumer behavior. Journal of Consumer Research 5, (1979), 251-262.Google ScholarCross Ref
- 8 Kannan, P.K., Chang, A.M. and Whinston, A.B. Marketing information on the I-way. Commun. ACM (Mar. 1998), 35-44. Google ScholarDigital Library
- 9 Moukheiber, Z. Plus ca change. Forbes 159, 3 (Feb 10, 1997), 46-47.Google Scholar
- 10 Roberts, J.H. and Urban, G.L. Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Science 34, (1998), 167-185. Google ScholarDigital Library
- 11 Salam, A.F., Rao, H.R. and Pegels, C. Content of corporate Web pages as advertising media. Commun. ACM 41, 3 (Mar. 1998), 76-77. Google ScholarDigital Library
Index Terms
- On risk, convenience, and Internet shopping behavior
Recommendations
Risk behavior of Internet shopping: comparison of college students' versus non-student adults'
ICEC '03: Proceedings of the 5th international conference on Electronic commerceThis paper makes direct and empirical comparisons of college students and nonstudents as subjects in the understanding of e-Consumer risk behavior. Moreover, the research hypotheses are tested by investigating both search goods and experience goods. It ...
Online shopping behavior model: a literature review and proposed model
ICACT'09: Proceedings of the 11th international conference on Advanced Communication Technology - Volume 3In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research ...
Comments