Alfredo Vellido
Index Terms
- A systematic quantitative methodology for characterizing the business-to-consumer e-commerce market
Recommendations
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local market. Using a unique frequent-shopper database that records transactions for over 10,000 customers, we study the impact of Wal-Mart's entry on consumer purchase ...
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local market. Using a unique frequent-shopper database that records transactions for over 10,000 customers, we study the impact of Wal-Mart's entry on consumer purchase ...
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
This paper provides an empirical study of entry by a Wal-Mart supercenter into a local market. Using a unique frequent-shopper database that records transactions for over 10,000 customers, we study the impact of Wal-Mart's entry on consumer purchase ...
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