Index Terms
- Europe's well-connected consumers
Recommendations
Agrifood research in Europe: a global perspective
The paper has the general aim of assessing the worldwide research activity in agricultural and food science and technology as it is reflected by the mainstream journal literature. The specific research questions were as follows: (1) What is the position ...
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites
Daily deal websites help small local merchants to attract new consumers. A strategy adopted by some websites is to continually track and display the number of deals sold by a merchant. We investigate the strategic implications of displaying deal sales ...
Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions
Consumers often purchase goods that are “hard to find” to conspicuously display their exclusivity and social status. Firms that produce such conspicuously consumed goods such as designer apparel, fashion goods, jewelry, etc., often face challenges in ...
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