ABSTRACT
In a context where audiovisual consumption habits are continually transforming, mostly driven by Video On Demand services, this paper has the main goal of characterizing the motivational factors and behaviors related with the uses of multiple devices at home. The report is sustained in the results of an online survey carried out in Portugal, aiming to collect information about the online video and linear TV content consumption. Besides the regular TV contents, usually watched on a TV connected to a set-top box, the Computer was the most chosen device to watch all the other sources of content at home. Furthermore, 71,4% stated that they usually connect more than one device to the TV screen.
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Index Terms
- Viewers' behaviors at home on TV and other screens: an online survey
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