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abstract

Using Gamification to Tackle the Cold-Start Problem in Recommender Systems

Published:27 February 2016Publication History

ABSTRACT

The cold start problem in recommender systems refers to the inability of making reliable recommendations if a critical mass of items has not yet been rated. To bypass this problem existing research focused on developing more reliable prediction models for situations in which only few items ratings exist. However, most of these approaches depend on adjusting the algorithm that determines a recommendation. We present a complimentary approach that does not require any adjustments to the recommendation algorithm. We draw on motivation theory and reward users for rating items. In particular, we instantiate different gamification patterns and examine their effect on the average user's number of provided report ratings. Our results confirm the positive effect of instantiating gamification patterns on the number of received report ratings.

References

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  2. Lam, X.N., Vu, T. et al. Addressing Cold-Start Problem in Recommendation Systems, Proc. ICUIMC, ACM Press (2008). Google ScholarGoogle ScholarDigital LibraryDigital Library
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  4. Morschheuser, B., Hamari, J., Koivisto, J. Gamification in crowdsourcing, Proc. HICSS (2016).Google ScholarGoogle Scholar
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  • Published in

    cover image ACM Conferences
    CSCW '16 Companion: Proceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion
    February 2016
    549 pages
    ISBN:9781450339506
    DOI:10.1145/2818052

    Copyright © 2016 Owner/Author

    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    Association for Computing Machinery

    New York, NY, United States

    Publication History

    • Published: 27 February 2016

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    Overall Acceptance Rate2,235of8,521submissions,26%

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