skip to main content
article
Free Access

Consumer privacy concerns about Internet marketing

Published:01 March 1998Publication History
First page image

References

  1. 1 Campbell, A.J. Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy. J. Direct Marketing 11, 3 (Summer 1997), 44-56.Google ScholarGoogle ScholarCross RefCross Ref
  2. 2 Determining how and when privacy matters. J. Direct Marketing 9, 3 (Summer 1995), 46-60.Google ScholarGoogle Scholar
  3. 3 Kakalik, J.S. and Wright, M.A. Responding to privacy: Concerns of consumers. Review of Business, (Fall 1996), 15-18.Google ScholarGoogle Scholar
  4. 4 Lee, M.K.O. Information privacy legislation: The case of Hong Kong. Hong Kong ComputerJ. 9, 11 (Nov. 1993), 23-26.Google ScholarGoogle Scholar
  5. 5 Milberg, S.J., Burke S.J., Smith H.J., and Kallman, E.A. Values, personal information, privacy and regulatory approaches. Commun. ACM 38, 12 (Dec. 1995), 65-74. Google ScholarGoogle ScholarDigital LibraryDigital Library
  6. 6 Sipior, J.C. and Ward, B.T. The ethical and legal quandary of email privacy. Commun. ACM 38, 12 (Dec. 1995), 48-54. Google ScholarGoogle ScholarDigital LibraryDigital Library
  7. 7 Wang, P. and Petrison L.A. Direct marketing activities and personal privacy: A consumer survey, ft. Direct Marketing 7, 1 (Winter 1993), 7-19.Google ScholarGoogle Scholar
  8. 8 Weisband, S.P. and Reinig, B. Managing user perceptions of email privacy. Commun. ACM 38, 12 (Dec. 1995), 40-47. Google ScholarGoogle ScholarDigital LibraryDigital Library
  9. 9 Wilinsky, C. and Sylvester, J. Privacy in the telecommunications age. Commun. ACM 35, 2 (Feb. 1992), 23-25. Google ScholarGoogle ScholarDigital LibraryDigital Library

Index Terms

  1. Consumer privacy concerns about Internet marketing

              Recommendations

              Comments

              Login options

              Check if you have access through your login credentials or your institution to get full access on this article.

              Sign in

              Full Access

              • Published in

                cover image Communications of the ACM
                Communications of the ACM  Volume 41, Issue 3
                March 1998
                100 pages
                ISSN:0001-0782
                EISSN:1557-7317
                DOI:10.1145/272287
                Issue’s Table of Contents

                Copyright © 1998 ACM

                Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

                Publisher

                Association for Computing Machinery

                New York, NY, United States

                Publication History

                • Published: 1 March 1998

                Permissions

                Request permissions about this article.

                Request Permissions

                Check for updates

                Qualifiers

                • article

              PDF Format

              View or Download as a PDF file.

              PDF

              eReader

              View online with eReader.

              eReader