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A Case Study in Mobile-Optimized vs. Responsive Web Application Design

Published:24 August 2015Publication History

ABSTRACT

Responsive web design is being widely adopted to maintain usability across a diversity of devices and screen sizes in contrast to earlier approaches which focus only on mobile or non-mobile (desktop) devices. This paper evaluates the effectiveness of responsive web design with a specific case study, the California Report Card, an online civic engagement tool. We compare Version 1.0, a mobile-optimized design, with Version 2.0, a responsive web design and consider three hypotheses: (H1) a mobile-optimized web application will receive most of its users from mobile devices, (H2) mobile-optimized design loses engagement from non-mobile users and (H3) responsive design mitigates these losses. Our results support H2 and H3 but not H1. These results support the adoption of responsive web design to maintain access for the significant population of non-mobile (desktop) users.

References

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  1. A Case Study in Mobile-Optimized vs. Responsive Web Application Design

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            • Published in

              cover image ACM Conferences
              MobileHCI '15: Proceedings of the 17th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct
              August 2015
              697 pages
              ISBN:9781450336536
              DOI:10.1145/2786567

              Copyright © 2015 ACM

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              Association for Computing Machinery

              New York, NY, United States

              Publication History

              • Published: 24 August 2015

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              Acceptance Rates

              Overall Acceptance Rate202of906submissions,22%

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