Abstract
How do we decide how much to share online given that information can spread to millions in large social networks? Is it always our own decision or are we influenced by our friends? Let's isolate this problem to one variable, private information. How much private information are we sharing in our posts and are we the only authority controlling how much private information to divulge in our text messages? Understanding how privacy behavior is formed could give us key insights for choosing our privacy settings, friends circles, and how much privacy to sacrifice in social networks. Before analyzing end users' privacy behavior, we had the intuition that privacy behavior might be under the effect of network phenomena. Christakis and Fowler's network analytics studies [2] showing that obesity spreads through social ties and smoking cessation is a collective behavior [3], influenced us to further investigate network properties of privacy behavior.
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