Index Terms
- To boycott or not to boycott
Recommendations
Online Boycott through A Sentiment Analysis: A Pilot Study
MISNC '21: Proceedings of the 8th Multidisciplinary International Social Networks ConferenceThe Boycott Puzzle: Consumer Motivations for Purchase Sacrifice
A boycott is never far from a firm's exchanges with its customers. Researchers in marketing need to understand consumer protest behavior, both to aid nongovernmental organizations (NGOs) who wish to organize boycotts, and to assist managers who wish to ...
Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill
Consumer boycotts are triggered by egregious events, but the literature has not distinguished the level of egregiousness from consumers' preferences or disutility associated with a given level of egregiousness, nor has the literature studied how these ...
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