The rat city rollergirls and the potential of social networking sites to support work

ABSTRACT

Increasingly, researchers and organizations are interested in the potential for social networking sites to support the day-to-day tasks of workers. This study examines the way the Rat City Rollergirls (RCRG), a roller derby team, communicates using social media to support the business of their organization. While the RCRG is a volunteer organization, their use of social media to support their day-to-day business demonstrates the potential of social networking sites to support organizational work in ways beyond marketing and customer communication and exposes design considerations for implementing social networking sites.

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Index Terms

• Human-centered computing

  • Collaborative and social computing

    • Collaborative and social computing theory, concepts and paradigms

      • Computer supported cooperative work

• Social and professional topics

  • Professional topics

    • Computing and business

      • Computer supported cooperative work