Samuel Greengard
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Abstract
Online behavioral advertising and sophisticated data aggregation have changed the face of advertising and put privacy in the crosshairs.
- Leon, P.G., et al. What do behavioral advertising disclosures communicate to users? Carnegie Mellon University CyLab, April 2, 2012.Google Scholar
- Goldfarb, A. and Tucker, C. Privacy regulation and online advertising, Social Science Research Network, August 4, 2010.Google ScholarCross Ref
- CNN Joel Stein talks data mining and personal privacy on CNN American Morning, http:// www.youtube.com/watch?v=rYiGT4EuE9w, March 10, 2011.Google Scholar
- Tucker, C.E. The economics of advertising and privacy, International Journal of Industrial Organization 30, 3, May 2012.Google ScholarCross Ref
- Turow, J. The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, Yale University Press, New Haven, CT, 2012.Google Scholar
Index Terms
- Advertising gets personal
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