Yukihisa Fujita
ABSTRACT
Recently, with the advance of information technologies, the amount of available information has increased exponentially. This has a great influence on individual acts because information is quite important for decision making and value judgment. In this paper, we propose a model of information diffusion considering information diversification and investigating its impact. In particular, we focus on the influence of innovators. Contrary to the results of preceding studies, our results reveal that a new phenomenon called "reversal of influence" emerges under information diversification.
- T. Friedman. The World Is Flat. Farrar, Straus and Giroux, New York, 2006.Google Scholar
- M. Gladwell. Blink: The Power of Thinking without Thinking. New York: Little Brown and Company, 1st edition, 2005.Google Scholar
- E. Rogers. Diffusion of Innovations. Free Press, 5th edition, 2003.Google Scholar
Index Terms
- Reversal of influence: decrease of innovator's influence under information diversification
Recommendations
Information diffusion and external influence in networks
KDD '12: Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data miningSocial networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as through the ...
What makes cancer information viral on social media?
AbstractAlthough critical in practice, as well as prevalent, limited effort has gone into understanding the driving factors behind the diffusion of cancer information on social media. This study seeks to comprehensively examine both the ...
Highlights- Information diffusion is measured by scale, structural virality, and engagement.
Computational models for social influence analysis: [extended abstract]
WWW '14 Companion: Proceedings of the 23rd International Conference on World Wide WebSocial influence occurs when one's opinions, emotions, or behaviors are affected by others, intentionally or unintentionally. In this article, we survey recent research progress on social influence analysis. In particular, we first give a brief overview ...
Comments