Judy van Biljon
Karen Renaud
ABSTRACT
To increase marketability in a competitive and technologically evolving market designers are compelled to add new features to mobile phones. This often leads to 'featuritis' with hit-and-miss success rates. Our research goal is to find a more informed point of departure for feature addition activities that will improve design and maximise return on investment. We argue that a human motivational factor focus could provide a solid grounding for judging whether features are likely to be used, or not. In this paper we address the motivational factors that underlie mobile phone use by young adults aged between 18 and 30. We consider models for motivational factors from psychology and consumer science, as well as mobile phone usage space models, including the mobile phone usage space model (MUSM). MUSM proposes linking usage spaces to motivational factors, but does not explicitly investigate the mapping of features to the identified usage spaces. In this paper we investigate the features associated with individual MUSM usage spaces as well as the ranking of the usage spaces for our specific target group.
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Index Terms
- Mobile phone usage of young adults: the impact of motivational factors
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