ABSTRACT
The paper presents a case of tangible user interface (TUI), which has been designed using traditional metaphors to access personal health information through an ICT based health system. An evaluative study of the designed TUI was conducted with (n=175) rural women in western India. The interaction with TUI was compared with previously designed customized iconic keyboard of an existing personal health information system. The results from the study illustrate that proposed TUI increased social interaction due to enhanced product engagement, product attachment, and community decision-making. As a consequence of increased social interaction, sensitive health information has been disseminated successfully to the rural women.
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