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The business of customer experience: lessons learned at Wells Fargo

Published:01 January 2008Publication History
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References

  1. Beers, R.and Whitney, P. (2006). "From Ethnographic Insight to User-centered Design Tools." EPIC 2006 Conference Proceedings, pp. 144-154. ISBN 1-931403-30-4. American Anthropological Association.Google ScholarGoogle Scholar
  2. Strothkamp, B. (May 23, 2007) Case Study: Metrics Drive Wells Fargo's Home Page. A Best Practice Home Page Driven By Data---Not Opinions. http://www.forrester.com/Research/Document/0,7211,42448,00.htmlGoogle ScholarGoogle Scholar

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  1. FEATURE

    The business of customer experience: lessons learned at Wells Fargo

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    • Published in

      cover image Interactions
      Interactions  Volume 15, Issue 1
      Toward a model of innovation
      January + February 2008
      75 pages
      ISSN:1072-5520
      EISSN:1558-3449
      DOI:10.1145/1330526
      Issue’s Table of Contents

      Copyright © 2008 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 1 January 2008

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