Abstract
Leaders of robust, sustainable virtual communities find ways tostrengthen their members' sense of social identity and motivate their participation in the community's activities.
- Andrews, D. Audience-specific online community design. Commun. ACM 45, 4 (Apr. 2002), 64--68. Google ScholarDigital Library
- Butler, B. Membership size, communication activity, and sustainability: The internal dynamics of networked social structures. Information Systems Research 12, 4 (Dec. 2001), 346--362. Google ScholarDigital Library
- Davis, F. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13, 3 (Sept. 1989), 319--340.Google ScholarDigital Library
- Figallo, C. Internet World: Hosting Web Communities. John Wiley & Sons, Inc., New York, 1988.Google Scholar
- Fulk, J., Schmitz, J., and Steinfield, C. A social influence model of technology use. In Organizations and Communication Technology, J. Fulk and C. Steinfield, Eds. Sage Publications, Newbury Park, CT, 1990, 117--142.Google Scholar
- Godwin, M. Nine principles for making virtual communities work. Wired 2.06 (June 1994), 72--73.Google Scholar
- Hagel, III, J. and Armstrong, A. Net Gain: Expanding Markets through Virtual Communities. Harvard Business School Press, Boston, MA, 1997. Google ScholarDigital Library
- Hogg, M. and Terry, D. Social identity and self-categorization processes in organizational contexts. Academy of Management Review 25, 1 (Jan. 2000), 121--140.Google ScholarCross Ref
- Kim, A. Community Building on the Web. Peachpit Press, Berkeley, CA, 2000.Google Scholar
- Preece, J. Supporting community and building social capital. Commun. ACM 45, 4 (Apr. 2002), 37--39. Google ScholarDigital Library
- Rothaermel, F. and Sugiyama, S. Virtual Internet communities and commercial success: Individual and community-level theory grounded in the atypical case of TimeZone.com. Journal of Management 27, 3 (Aug. 2001), 297--312.Google ScholarCross Ref
- William, R. and Cothrel, J. Four smart ways to run online communities. Sloan Management Review 41, 4 (Summer 2000), 81--91.Google Scholar
Index Terms
- Encouraging participation in virtual communities
Recommendations
Encouraging participation in virtual communities through usability and sociability development: an empirical investigation
Usability and sociability are two characteristics of a virtual community that are critical to its success. This study aims to explore how usability and sociability of virtual communities can be developed in order to encourage members' continuous ...
Explaining members' proactive participation in virtual communities
Understanding members' proactive participation in virtual communities is important to both academics and practitioners. This study extends virtual community research by proposing and testing a model that outlines the antecedents of members' proactive ...
Research Note---Continued Participation in Online Innovation Communities: Does Community Response Matter Equally for Everyone?
In this study, we focus on the factors that influence online innovation community members' continued participation in the context of open source software development OSSD communities. Prior research on continued participation in online communities has ...
Comments