ABSTRACT
The desire to extend product development success internationally and understand users in the countries in which a product will be marketed has extended user methods overseas. While the practice of international research has become common, approaches have been varied depending on the needs of the project as well as corporate constraints. Many corporate researchers spend a great deal of their time traveling the globe to meet and study consumers, while others look to partner with other researchers or outsource the work entirely. Each of these approaches has its own advantages and disadvantages. This panel will explore these diverse approaches, how and why choices are made, the issues and challenges faced, and lessons learned based on past experiences.
Index Terms
- Managing international user research
Recommendations
UX management: current and future trends
CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing SystemsUser Experience (UX) leaders and managers are required to continually adapt to changes in: organizational strategies and re-structuring, resources, technology, economic pressures, and other factors. Simultaneously, more companies are realizing that they ...
A centralized approach to managing a large student staff
SIGUCCS '09: Proceedings of the 37th annual ACM SIGUCCS fall conference: communication and collaborationRecognizing the importance of the student staff to the overall departmental mission, the Information Technology Services (ITS) department at Ithaca College has centralized key management functions into a dedicated full-time position, the Coordinator of ...
Invited panel: managing UX teams: insights from executive leaders
CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing SystemsA number of well-known corporations were earlier adopters of creating and building User Experience departments, which has resulted in a small set of executive leaders in User Experience who have decades of corporate User Experience management ...
Comments