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Personalization technologies: a process-oriented perspective

Published:01 October 2005Publication History
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Abstract

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

References

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                cover image Communications of the ACM
                Communications of the ACM  Volume 48, Issue 10
                The digital society
                October 2005
                100 pages
                ISSN:0001-0782
                EISSN:1557-7317
                DOI:10.1145/1089107
                Issue’s Table of Contents

                Copyright © 2005 ACM

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                Publication History

                • Published: 1 October 2005

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