Norma S. Said
ABSTRACT
Multimedia has enormous potential but nobody is quite sure what works and what does not for children. A preliminary scoping study has shown that children do realise the potential but do not like the design of the applications given to them. The experimental programme of the research was focused on features that engage children. A review identified five main factors: simulation interactivity, construct interactivity, immediacy, feedback and goals. The popular game 'The Sims' had these properties and was used as a vehicle for investigation. A number of experimental studies were conducted with children (9 to 14 years old). As a result a 6-component theory of engagement has been formulated as An Engaging Multimedia Design Model for children.
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